Nourish

 I never really thought about where my food came from and the work that was put into the food until I watched this documentary. I was surprised to find out how much they put into our food now and that most of the food is not natural anymore. I didn't like that we have so many pesticides and chemicals in our food now. I don't think that is a healthy option and should be taking over all of our food now. The movie kind of confused me on whether or not the pesticides actually make it unhealthy or not. I've heard that this does make it unhealthy but I've also heard otherwise. I like the idea that there's things like the Farmers Market that gives people the chance to get pesticide free, fresh fruit on the spot. My biggest issue with the idea of growing mass amounts of vegetables and fruit like they are now with the chemicals is that is what I’ve always known. I wouldn’t know if they tasted much better grown fresh unless they came straight out of my mom’s garden. I think this is a very important phenomenon that needs to be discussed. 

Organic food on a College Campus?

Definitely not. After talking today in class about Organic food and how healthy it is for you, it made me realize that they should really provide this more for the student body. We are estimated to pay a little over 9 dollars per meal in the student dining center. This is a ridiculous amount to pay for a meal that is not that good but is also not very good quality of food. I feel that if we are paying so much for our meals here at school then we should have more choices on the different types of food available.  I think organic food should be available in at least one dining center as long as students are aware of it.

            I think since so many people are trying to stay in shape and be healthier this would make it easier for people to do that. There aren’t exactly many healthy choices at the dining centers here so this would give them the opportunity to let the students who prefer to eat healthier do that. This is especially a problem for vegetarians, the meals don’t switch up very often for them and this would help them also. 

Into The Wild

This week we watched the movie Into The Wild. We saw a lot of different ways that food and nutrition affected Chris McCandless. Towards the beginning of his adventure you weren’t able to see how much he struggled with getting food. It didn’t seem like he did, but I wouldn’t really know since it wasn’t really shown. Once Chris reaches Alaska, you see this change very drastically. You see right from the beginning that there really isn’t an abundance of food. He didn’t bring a lot of food their expecting to be able to get everything from the wild which did not help him in the end. He is slowly running out of his load of rice and the food he is actually able to get from the wild is a small amount and didn’t have much meat on it. He is starting to go hungry and is getting desperate with his options. His biggest source of food that he thought would be like a feast for him but ended in disaster was the moose killing. He killed the moose and was so excited to have his first big kill. He was not fast enough at the carving of the moose though. He learned from an acquaintance that you can never ever let the flies get to the meat or you need to throw it away because then the maggots and such come to it. When Chris was doing this the flies came as he was cutting and when he tried to store the meat he realized there were already maggots covering it. This was Chris’ biggest down fall. He was already starving and lost his only source of nutrition and food. From what we saw, it seems that food and nutrition were some of the biggest issues while he was in Alaska so it played a huge part in his big journey.

The biggest issue he had which actually determined his fate was also dealing with food and nutrition. He was completely trapped in the wild and wasn’t able to get out so he had to make way with what he had. He discovered plants and berries and had not looked closely enough, only to eat a poisonous plant. This was Chris McCandless’ reason for death. He survived living on Alaska on his own but died because of his need for food and his starvation. So truly in the end, food and nutrition determined his fate. 

Food Tradition

                                                                                                                      

            My family has a lot of food traditions that we do each year for all different occasions. We have traditions for things ranging from Christmas dinners to yearly camping meals.  In my family we have a lot of traditions that have continuously spread from generation to generation but are very common in most families. For example, some traditions we have are making Christmas cookies for Santa, eating turkey on Thanksgiving Day, etc. These traditions are ones that I will always cherish, but the food traditions I remember most are from our yearly family vacation. Every year, my family goes camping in Nevis, Minnesota. We have been going there since I was little, and ever since I’ve been going there we do the same activities, go to the same places, and eat mostly the same meals.

 The most important meal of the week that everyone cannot wait to have is the Hobo dinners. We start the day out the same every year.  Starting with, a couple of hours relaxing on the beach until a little after lunch time. Then, the kids all go rollerblading or biking on the biking trail to our favorite ice cream shop in town. On our way home we have to make a stop to go bridge jumping. Everyone that didn’t go with us to the ice cream shop meets us at the bridge. Mostly everyone jumps or takes pictures and videos of the bridge jumping. Not only is this entire day one of my favorite memories but the meal of the night makes it so much better.  Ever since I was little, I can remember always being so excited for this meal and helping out in the making of it.  We had hobo dinners only once a year and that was during camping. If you’re unsure of what a Hobo dinner is, its meat, potatoes, and veggies cooked in aluminum foil over the campfire. This meal has always been the most popular meal of the week.  We all have a job to do in the process of making dinner. One person needs to take the orders of what kind of meat everyone would like. Someone cuts up the veggies, another cuts the potatoes, dad takes care of the meat, and lastly someone wraps them all up in aluminum foil ready for the fire. I personally, always help out with whatever is needed. Things like, helping with the veggies, washing the dishes after the meal, or just helping bring the food to everyone.

I find this meal so special because all of our family and friends are with us in the process. It’s not only just the food that I enjoy so much it’s the time we have to be together. We all eat our dinner around the fire talking and gazing at the lake. The entire process is so memorable for me along with the experience I have when I’m there. I get excited to go back every year for just this feeling. 

Cereal Box Analysis Paper

Morning Burst of Honey Bunches of Oats

            Honey Bunches of Oats is one of the most popular brands in the United States.  People find it a healthy but sweet, crispy option.  Not only is the taste delightful, the box is appealing to the eye.  The Honey Bunches of Oats box has warm, pleasant colors that grab the attention of the customers.  Throughout the entire box of Honey Bunches of Oats the theme of a morning full of sunshine is displayed. Attracting middle aged individuals, Honey Bunches of Oats has a mature and well developed appearance.

            Colors play a large effect on the appearance of the box.  Orange, yellow, gold, brown, and white are used throughout the front of the box with some of the same shades on the back giving it a glowing appearance.  The lower half of the box fades from orange to yellow to white.  Inside of the yellow portion there’s rays representing a sun. This sun image attracts people because when you think of morning you think of the sun coming up and time for breakfast.   In the white portion, there’s a circular sun shaped image with triangles representing the rays of a sun, once again.  The theme of the sun is reoccurring throughout the box. They do this because they want the box to be consistent and so they made a theme of a sun so that the box doesn’t have too much going on.  Inside the sun, there’s shading and highlights to make the brand pop out more.  It also has a white outline around the letters to make it more apparent to the eye. Towards the bottom, the color is a darker orange and the writing of “honey roasted’ is in white so it pops and grabs the attention.  The picture of the spoon and cereal is more apparent with the darker colors behind it. All of the colors on the box are colors that normally represent morning. This is attractive to the eye because people are looking for a cereal that will start them out with a good day right from the morning with a bright colorful box, rather than a dark and gloomy box.  Another object that stands out is the nutritional benefits text box.  The box is a brighter blue, which is different from the entire color scheme.  The goal of the bold color is to show the customer how beneficial it is to them and make their target audience larger. 

            The target audience for this type of cereal is middle aged individuals.  Honey Bunches of Oats isn’t popular for younger children because the box is not appealing to their eye.  Children normally like boxes with cartoons, a lot of colors, and designs to keep them entertained.  This box is bright but has only one color range.  Also, on the back of the box there’s a story about the history of Honey Bunches of Oats.  This tells you that it’s not meant for children because they can’t read nor would be interested in the topic. Unlike children, the topics are more aimed towards the adults as something interesting to read while eating.  Most cereal targeted for younger children have games and other entertainment for them to look at.  Middle age is a more appropriate target audience because the box is more mature and is more focused on the cereal than anything.  Because there are a variety of different personalities of teenagers, the brand could be appealing by some.  An example of a teenager that could possibly be interested in this cereal would be teens that are  more worried about being healthy.  This is because they are looking for a healthier brand that will benefit them.  Unlike the healthy teenagers, the unhealthy will prefer the more sugary brands that have less healthy benefits. The box is located on higher shelves of the grocery store where adults would be looking eye level with rather than down below. Not just is the box aimed for adults the benefits are aimed for adults too.

 Older people are the more popular target audience due to the fact that it is a heart healthy brand.  Older people are looking for healthier benefits because getting healthy is more popular as you get older.  Adults are looking for something that will help their process of getting in shape by having vitamins and minerals, which are provided in the cereal.  All of the nutritional benefits provided on the box are useful to adults and are what they look for.

            The nutritional benefits are very obvious on the front of the box with the bold text. They state the nutrition benefits including the trans-fat, saturated fat, cholesterol, whole grain, vitamins, and minerals. Having these facts stated helps sell their product because you can see the healthy facts right on the front.  Also, they have in depth descriptions on the side of the box.  Not only is the nutrition box noticeable on the box, the picture placements are also just as visible. This makes it easy for the customer to see when just looking at the box in the store.

Front of Honey Bunches of Oats

            Over half of the box is filled with the logo of Honey Bunches of Oats in a circular format. The honey in the middle of the logo is a focal point on the box which draws your attention to the logo. About 1/5 of the box is the image of the cereal. The picture is larger than the original size of a spoon making it seem like it’s going to scoop into your mouth. It also makes it easier to see the actual contents of the cereal. All of the images are revolved around the logo making a circular motion. This is important because it draws your attention to the logo of the cereal. The back of the box has a different lay out that varies from the front of the box.

Back of Honey Bunches of Oats

            On the back of the box, there’s a bowl of cereal in the upper left corner with the spoon pointing diagonally towards the words of a story. This image grabs the attention of the audience with the spoon leading towards the personal story. The paper clip also has the same effect as the spoon does. It is leading your eyes from the writing on the top of the box to the story. The story on the back of the box is very personable and makes the customer learn more about the brand and history of the cereal. The story is separated into different groups to make it look like it’s not as long and to catch your attention with the bold red topics. The story is on a regular piece of notebook paper to make it seem more relaxed and in your own home. Towards the bottom of the story, they have the website highlighted in a bright, random color to make it stand out right away. People’s eyes are attracted to things that stand out and make the customer remember. There are paper clips scattered on the table. This makes it seem like an ordinary table in anybody’s house. Another feature that makes it seem like home is the red-checkered table cloth. Because the background of the box is a darker color it makes the story stand out since it’s a bright white. These objects are all things that you would often see in a household. With objects that are so common around the home, it gives the box a more relaxed and home like feel. The tape that is shown on the box to keep the pictures in place gives you the at home feel also. There are little messages on each of the tape pieces. They all say things that people would be envious to have or feel. This can attract people to the image of having close connections with your family. One of the pictures is of a family eating breakfast together in the morning enjoying each other’s company. When people see this image it reminds them of family and being together happily. In the picture, you first see the cereal box as a focal point then in the background you notice the family sitting around the table. This shows the audience that they’re happy because of the cereal. The other picture is of an adult and child eating Honey Bunches of Oats. Not only do they look happy, they also look like they’re spending quality time together whether they are mother daughter, family members or just acquaintances.

            Honey Bunches of Oats has a repeating theme of a morning appearance with warm colors, family orientated and home characteristics. The box has everything from maturity to family based images. The images on the front of the box represent the sun and joyful mornings. The box has nutritional values yet everything still looks appealing. This cereal is a great way to start off the morning!

Works Cited

http://hubpages.com/hub/10-Most-Popular-Breakfast-Cereals

We scanned the front and back images of the cereal box.